Melissa is the celebration and the democratization of design
Founded in 1979, Melissa is recognized in Brazil and around the world for its curatorial work in fashion, art and design, in addition to the innovative development of its key raw material: plastic. Back in the 80’s, they signed their first international partnership agreement with renowned fashion designer Jean Paul Gaultier, then raising the banner of affordable luxury and democratization of design.
Since then, more than 20 partnership agreements with illustrious names in fashion, design, music and celebrities were signed. In the beginning, it was not only Jean Paul Gaultier. Thierry Mugler and Patrick Cox also created head-turning pieces because of their innovation and boldness. 2004 was the beginning of the lasting and successful partnership with the renowned Campana Brothers.
Designers J. Maskrey, an English lady renowned for her work with crystals, and Karim Rashid, an Egyptian man, known as the “Prince of Plastic”, were the next ones to sign their Melissas. In 2008, two extraordinary women joined the list: the British fashion designer Vivienne Westwood and Iraqi architect Zaha Hadid.
In recent years, Melissa has continued to surprise their fans with partnerships such as with the talented Gareth Pugh, from London, and with the charismatic Jason Wu, from Taipei, two strong names of the new generation of couture designers. More recently, the beautiful Alessandra Ambrósio and the redhead Julia Petit have also customized brand models, beside Brazilian fashion designer Pedro Lourenço and the traditional English stamping brand Liberty Art Fabrics.
The aim of the brand is to go for what’s new, launching and recreating trends, and the outcome of that work is already recognized in the four corners of the world! Proving this, in 2009, Melissa had two models mentioned in the book “Fifty Shoes That Changed the World”, produced by the Design Museum London. Melissa Lady Dragon +
Vivienne Westwood and Melissa + Zaha Hadid were those elected by the publication.
Can Melissa and sustainability be possible? Of Course! Different from what one says when the subject is plastic, Melissa is indeed concerned with the environment and works hard for the most coveted fashion accessory in the world to be wholly sustainable, from production to the consumer.
Melissa awakes dreams, dreams of plastic. But, more than this, the brand creates unique life experiences, which go well beyond the conception of the products. they go from the senses, such as comfort and the unmistakable “Melissa smell”, to emotional sensations, connected to self-esteem, attitudes and affective memory. After all, it is 30 years awakening emotions.
The brand wants to do more and more with less and less. Each time more desired, beautiful, durable and resistant shoes, with even less consumption of energy and practically no waste generation. This is the challenge of the Melissa team at each new collection.
This is why the brand uses Melflex in the fabrication of these dreams. this material, composed by PVC, has series of advantages: it is versatile,durable and the best, recyclable several times. Moreover, the product is non-toxic, extremely comfortable on the feet and made with mineral salts based on calcium-zinc, which is not aggressive to health.
All the products are developed taking into consideration the highest standards of design. In other words, the creation of Melissa model takes into account little consumption of energy in fabrication, a longer useful life, the possibility to reuse and the facility of dismantling and recycling.
Melissa knows and believes that sustainable development is not a policy of exception. It is routine performed for years and that will always have what is best to take to people a product that is safe and responsible.
In addition to awakening collective conscience, it is also important to inspire in each the will to contribute to a better life. “If each person changes one’s life habits with the conscious use of water and electricity, a great step has been taken. Melissa already adopts this practice and, increasingly, we are going to be present in people’s lives with sustainable products”, concludes Paulo Pedo, Melissa’s General Manager.